Key Account Management
About CourseIn the current state of a business, customer focused businesses attempt to identify few customers from the portfolio of their customer base and try to establish and nurture long term fruitful relationships. Many companies have created positions of key account managers for this and through this course you will learn the concepts of key account management and its multiple facets.
Key Account Management is considered as a management approach adopted by companies that builds the portfolio of major accounts that form a substantial portion of the selling company’s business/sales.
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